Shopify Liquid

Us vs Them

A high-conversion comparison section that pits your product against generic alternatives. It features a side-by-side image comparison with a middle 'VS' badge and a row-based benefit table using checkmarks and crosses.

MediumCROProduct PageSalesTrustComparison Table

345 lines · 11.4 KB

Setup 15–25 minutes 6 min read 345 lines

Key features

Side-by-side product image comparison
Gradient-styled 'Us' benefits vs neutral 'Them' drawbacks
Integrated Call-to-Action button with trust micro-copy
Mobile-responsive layout with custom typography support
Visual satisfaction badge positioning

Best use cases

Highlighting product advantages over traditional coffee/supplements
Reducing purchase friction by clearly displaying unique selling points
Building brand authority through direct feature comparison

Compatibility

Most Shopify themes

The code

Shopify Liquid

1<div id="shopify-section-template--17389125894327__pdp_coffe_alternative_bpQxKn" class="shopify-section">
2
3    <style>
4        #alternative_QxKn {
5            position: relative;
6        }
7
8        #alternative_QxKn .section_holder {
9            position: relative;
10            margin: auto;
11            max-width: 680px;
12            padding: 80px 40px;
13        }
14
15        #alternative_QxKn .subheading {
16            width: fit-content;
17            height: 35px;
18            padding: 0 12.2px;
19            background: #FF2277;
20            font: normal normal 500 18px/22px Apercu Pro;
21            letter-spacing: 0px;
22            color: #FFFFFF;
23            text-transform: lowercase;
24            display: flex;
25            align-items: center;
26            justify-content: center;
27            border-radius: 5px;
28            margin: 0 auto 6px;
29        }
30
31        #alternative_QxKn .heading {
32            font-family: 'TAN - MEMORIES';
33            font-weight: 400;
34            font-size: 42px;
35            line-height: 1.1;
36            text-align: center;
37            margin-bottom: 12px;
38        }
39
40        #alternative_QxKn .desc {
41            text-align: center;
42            font: normal normal normal 21px/21px Apercu Pro;
43            letter-spacing: 0px;
44            color: #000000;
45            margin-bottom: 60px;
46        }
47
48        #alternative_QxKn .img_vs_holder {
49            display: flex;
50            position: relative;
51            justify-content: space-between;
52            margin-bottom: 40px;
53        }
54
55        #alternative_QxKn .img_vs {
56            position: absolute;
57            left: 50%;
58            top: 50%;
59            transform: translate(-50%, -50%);
60            width: 65px;
61            height: 65px;
62            background: #000000;
63            color: white;
64            border-radius: 100px;
65            display: flex;
66            align-items: center;
67            justify-content: center;
68            font-family: Apercu Pro;
69            font-size: 25px;
70            z-index: 1;
71        }
72
73        #alternative_QxKn .vs_img {
74            width: calc(50% - 8px);
75            display: flex;
76            position: relative;
77        }
78
79        #alternative_QxKn .vs_img:last-of-type {
80            border: 2px solid #F1F9FC;
81            border-radius: 12px;
82        }
83
84        #alternative_QxKn .s_vs_desc {
85            display: flex;
86            border-radius: 100px;
87            overflow: hidden;
88            height: 65px;
89            margin-bottom: 13px;
90        }
91
92        #alternative_QxKn .s_vs_desc>div {
93            width: 50%;
94            display: flex;
95            align-items: center;
96        }
97
98        #alternative_QxKn .us_desc {
99            background: transparent linear-gradient(106deg, #724CE9 0%, #FF2277 100%) 0% 0% no-repeat padding-box;
100            justify-content: flex-end;
101            padding-right: 56px;
102            padding-left: 10px;
103            font: normal normal normal 21px/21px Apercu Pro;
104            text-align: right;
105        }
106
107        #alternative_QxKn .them_desc {
108            background: #F5F5F5;
109            font: normal normal normal 19px/21px Apercu Pro;
110        }
111
112        #alternative_QxKn .us_desc>div {
113            position: relative;
114            color: white;
115        }
116
117        #alternative_QxKn .them_desc>div {
118            position: relative;
119            color: black;
120            padding-left: 58px;
121            padding-right: 24px;
122        }
123
124        #alternative_QxKn .them_desc>div:after,
125        #alternative_QxKn .us_desc>div:after {
126            content: '';
127            position: absolute;
128            top: 50%;
129            transform: translateY(-50%);
130            width: 24px;
131            height: 24px;
132            border-radius: 100px;
133            background-repeat: no-repeat;
134            background-position: center;
135            background-size: 24px;
136        }
137
138        #alternative_QxKn .us_desc>div:after {
139            right: -32px;
140            background-image: url(//spacegoods.com/cdn/shop/t/346/assets/white_check.svg?v=168019155159854585241722621936);
141        }
142
143        #alternative_QxKn .them_desc>div:after {
144            left: 24px;
145            background-image: url(//spacegoods.com/cdn/shop/t/346/assets/black_close.svg?v=21011354507018251241722621935);
146        }
147
148        #alternative_QxKn .try_btn {
149            width: 100%;
150            max-width: 487px;
151            height: 60px;
152            border-radius: 8px;
153            display: flex;
154            font: normal normal 500 21px/26px Apercu Pro;
155            letter-spacing: 1.05px;
156            color: #FFFFFF;
157            align-items: center;
158            justify-content: center;
159            cursor: pointer;
160            margin: auto;
161            background: #000000;
162        }
163
164        #alternative_QxKn .try_btn:hover {
165            background: #282828;
166        }
167
168        #alternative_QxKn .desc_below_btn {
169            font: normal normal normal 16px/19px Apercu Pro;
170            letter-spacing: 0px;
171            color: #000000;
172            margin-top: 13px;
173            text-align: center;
174        }
175
176        #alternative_QxKn .descs_below_table {
177            background: transparent linear-gradient(119deg, #724CE9 0%, #FF2277 100%) 0% 0% no-repeat padding-box;
178            -webkit-background-clip: text;
179            -webkit-text-fill-color: transparent;
180            font: normal normal 500 21px/21px Apercu Pro;
181            text-align: center;
182            margin-bottom: 21px;
183        }
184
185        #alternative_QxKn .vs_desc_holder {
186            margin-bottom: 33px;
187        }
188
189        #alternative_QxKn img.satis_badge {
190            position: absolute;
191            width: 146px;
192            height: 139px;
193            transform: translate(-50%, -39px);
194        }
195
196        @media screen and (max-width: 900px) {
197            #alternative_QxKn .section_holder {
198                padding: 45px 15px;
199            }
200            #alternative_QxKn .subheading {
201                height: 24px;
202                font: normal normal 500 12px/14px Apercu Pro;
203                padding: 0 14px;
204                margin-bottom: 8px;
205            }
206            #alternative_QxKn .heading {
207                font: normal normal 400 24px/26px 'TAN - MEMORIES';
208                padding: 0 60px;
209                margin-bottom: 8px;
210            }
211            #alternative_QxKn .desc {
212                font: normal normal normal 16px/21px Apercu Pro;
213                margin-bottom: 21px;
214            }
215            #alternative_QxKn .img_vs_holder {
216                padding: 0 25px;
217                margin-bottom: 15px;
218            }
219            #alternative_QxKn .img_vs {
220                width: 46px;
221                height: 46px;
222                font-size: 13px;
223            }
224            #alternative_QxKn .vs_img img {
225                width: 150px;
226                height: 150px;
227            }
228            #alternative_QxKn .vs_img {
229                width: calc(50% - 6px);
230            }
231            #alternative_QxKn .us_desc,
232            #alternative_QxKn .them_desc {
233                font: normal normal normal 14px/16px Apercu Pro;
234            }
235            #alternative_QxKn .them_desc>div:after,
236            #alternative_QxKn .us_desc>div:after {
237                width: 18px;
238                height: 18px;
239                background-size: 18px;
240            }
241            #alternative_QxKn .us_desc>div:after {
242                right: -28px;
243            }
244            #alternative_QxKn .us_desc {
245                padding-right: 43px;
246            }
247            #alternative_QxKn .them_desc>div:after {
248                left: 15px;
249            }
250            #alternative_QxKn .them_desc>div {
251                padding-left: 45px;
252                padding-right: 18px;
253            }
254            #alternative_QxKn .s_vs_desc {
255                height: 45px;
256                margin-bottom: 4px;
257            }
258            #alternative_QxKn .descs_below_table {
259                font-size: 17px;
260                padding: 0 15px;
261                background: transparent linear-gradient(180deg, #724CE9 0%, #FF2277 100%) 0% 0% no-repeat padding-box;
262                -webkit-background-clip: text;
263                -webkit-text-fill-color: transparent;
264                margin-bottom: 14px;
265            }
266            #alternative_QxKn .try_btn {
267                font: normal normal 500 18px/22px Apercu Pro;
268                letter-spacing: 0.9px;
269                height: 52px;
270            }
271            #alternative_QxKn .desc_below_btn {
272                font: normal normal normal 13px/15px Apercu Pro;
273            }
274            #alternative_QxKn .vs_desc_holder {
275                margin-bottom: 21px;
276                padding: 0 7px;
277            }
278            #alternative_QxKn img.satis_badge {
279                width: 90px;
280                height: 86px;
281                transform: translate(-30px, -15px);
282            }
283        }
284    </style>
285    <div pdp_coffe_alternative="" id="alternative_QxKn">
286        <div class="section_holder" data-flavor="Coffee">
287            <div class="subheading">us vs. them</div>
288            <div class="heading">Coffee upgrade like no other</div>
289            <div class="desc">Rainbow Dust - coffee</div>
290            <div class="compare_box">
291                <div class="img_vs_holder">
292                    <div class="vs_img"><img src="//spacegoods.com/cdn/shop/files/coffee_square_1000x.jpg?v=1721763123" alt="us"><img src="//spacegoods.com/cdn/shop/t/346/assets/satisfaction.svg?v=148103522804112738131722621927" alt="satisfaction" class="satis_badge"></div>
293                    <div
294                        class="img_vs">VS.</div>
295                <div class="vs_img"><img src="//spacegoods.com/cdn/shop/files/coffee_PDP_1000x.webp?v=1720523880" alt="them"></div>
296            </div>
297            <div class="vs_desc_holder">
298                <div class="s_vs_desc">
299                    <div class="us_desc">
300                        <div>zero crash or jitters</div>
301                    </div>
302                    <div class="them_desc">
303                        <div>can give major crashes or jitters</div>
304                    </div>
305                </div>
306                <div class="s_vs_desc">
307                    <div class="us_desc">
308                        <div>delicious coffee taste</div>
309                    </div>
310                    <div class="them_desc">
311                        <div>bland coffee taste</div>
312                    </div>
313                </div>
314                <div class="s_vs_desc">
315                    <div class="us_desc">
316                        <div>improved immunity support</div>
317                    </div>
318                    <div class="them_desc">
319                        <div>zero immunity support</div>
320                    </div>
321                </div>
322                <div class="s_vs_desc">
323                    <div class="us_desc">
324                        <div>all-in-one super blend</div>
325                    </div>
326                    <div class="them_desc">
327                        <div>just coffee, nothing else</div>
328                    </div>
329                </div>
330            </div>
331            <div class="descs_below_table">Rainbow Dust v1.0 can be mixed with just about anything to enjoy it however you like...</div>
332            <a class="try_btn" href="https://spacegoods.com/pages/science" >TRY RAINBOW DUST RISK-FREE</a>
333            <div class="desc_below_btn">We offer a risk free money back guarantee with each order</div>
334        </div>
335    </div>
336</div>
337<script>
338    $('#alternative_QxKn .try_btn').click(function() {
339        window.scrollTo({
340            top: 0,
341            behavior: 'smooth',
342        })
343    });
344</script>
345</div>

How to install Us vs Them on your Shopify theme

This snippet belongs in sections/main-product.liquid, directly under the Add to cart button, where it reinforces the purchase decision. Expect the whole job to take about 15–25 minutes.

1From your Shopify admin, open Online Store → Themes, click the … button on your live theme and choose Duplicate. Always work on a copy so you can roll back instantly.
2On the duplicated theme, click … → Edit code to open the theme code editor.
3Open sections/main-product.liquid in the file tree. If your theme uses different file names, search for the template that renders the area where you want the block to show up.
4Click Copy code on this page, then paste the snippet directly under the Add to cart button, where it reinforces the purchase decision.
5The snippet ships with its own scoped <style> block, so you do not need to touch base.css or theme.css. If you prefer to keep CSS centralised, move the contents of the style tag into your theme stylesheet and delete the inline block.
6Keep the <script> tag at the end of the snippet. It only runs once the surrounding markup exists in the DOM, so moving it higher up the file can break the behaviour.
7Click Save, then hit Preview and check the block on desktop, tablet and mobile widths.
8When you are happy with the result, publish the duplicated theme from Online Store → Themes → Actions → Publish.

How to customise it

Every value below lives inside the snippet, so you can adapt Us vs Them to your brand without touching the rest of the theme.

Colours — the snippet uses #FF2277, #FFFFFF, #000000, #F1F9FC. Replace those values inside the style block with your brand palette, keeping at least a 4.5:1 contrast ratio between text and background so the block stays accessible.
Gradient — swap the linear-gradient(...) declaration for a flat background colour if you want a more minimal, theme-native look.
Typography — the block declares font-family: 'TAN - MEMORIES'. Delete that line to inherit your theme font instead, which usually looks better integrated.
Sizing — adjust the font-size values (42px, 25px, 13px) and the padding so the block carries the same visual weight as the elements around it.
Corners — border-radius: 5px controls the roundness. Set it to 0 for a sharper editorial look, or increase it for a softer, app-like feel.
Images — replace the placeholder image URLs with your own assets. Upload them under Content → Files in Shopify admin and use the generated CDN URL, or reference a theme asset with {{ 'my-image.png' | asset_url }}.
Copy — rewrite the hard-coded text (for example “us vs. them”) in your own brand voice, and translate it if you sell in more than one language.
Responsive behaviour — the @media query defines the mobile breakpoint. Adjust the pixel value if your theme uses a different breakpoint scale.

Common mistakes to avoid

These are the issues merchants run into most often when installing a snippet like this one.

Editing the live theme directly. Duplicate it first — a single unbalanced Liquid tag can take a storefront down mid-campaign.
Pasting the code into the wrong file. Dropped into layout/theme.liquid instead of sections/main-product.liquid, this block will render on every page of the store, including ones where it makes no sense.
Renaming the CSS classes in the markup but not in the style block, or vice versa. The class names have to match exactly or the styling silently disappears.
Adding the snippet twice on the same page. The script targets its selector, so two copies can conflict or double-fire.
Publishing without testing on a real phone. Most Shopify traffic is mobile, and layout problems almost always surface there first.

Performance notes

What this block costs you in load time, and how to keep that cost at zero.

The CSS is inline and scoped to this block, so it adds no extra network request. At a few kilobytes it has no measurable effect on your Lighthouse score.
The JavaScript is vanilla — no jQuery, no external library, no additional request. Keep it after the markup so it never blocks rendering.
Add loading="lazy" plus explicit width and height attributes to every image in the snippet. That prevents Cumulative Layout Shift, which is a Core Web Vitals ranking factor.
Run PageSpeed Insights before and after you add the block so you have a concrete number rather than a guess.

SEO & accessibility

How to add this block without damaging your on-page structure or your rich results.

Nothing in this snippet should replace your page <h1>. Keep product and page headings intact and use <h2> or <h3> for the block's own heading so the document outline stays clean.
Write a descriptive alt attribute for every image. Empty or generic alt text is one of the most common accessibility and SEO issues on Shopify stores.
Any link you add here is an internal link. Point it at a real collection or page rather than #, and use descriptive anchor text instead of “click here”.
If the block shows review or rating content, keep it consistent with the structured data your review app already outputs. Duplicating or contradicting rating markup can cost you the rich result entirely.
The block does not create a new URL, so there is no canonical or indexing change to make. It improves on-page engagement signals rather than crawlability.

Frequently asked questions

Us vs Them — questions merchants ask

Will this snippet work with my theme?

It is built with standard Liquid, HTML and CSS, so it works with Dawn and virtually every Online Store 2.0 theme, as well as most vintage themes. The only thing that changes between themes is the file you paste it into — if yours has no sections/main-product.liquid, look for the equivalent template that renders the same area.

Do I need an app to use it?

No. This is theme code you own outright: no monthly fee, no third-party script tag, and no app that can break your storefront the next time it updates.

How long does it take to add “Us vs Them” to a store?

Most merchants have it live in under fifteen minutes — duplicate the theme, paste the code, adjust the colours and copy, preview on mobile, publish.

The block appears but nothing happens. What is wrong?

That is almost always a script-order problem. Check that the script tag is still at the bottom of the snippet and that the markup was not pasted inside another script or a Liquid comment block. Open your browser console and look for an error naming the snippet's selector.

The styling looks broken after pasting. How do I fix it?

Confirm you copied the whole snippet including the closing style tag, then check whether one of your theme's own CSS rules is overriding it. If a theme rule wins, increase the specificity of the snippet's selector rather than scattering !important through the file.

Will it slow my store down?

Not meaningfully. It is inline markup with scoped CSS and at most a few lines of vanilla JavaScript — no external libraries, no extra HTTP request. Optimising your product images will always have a far bigger impact on load time.

Can I use it on a client store or a commercial project?

Yes. Every snippet in the MCO Hub library is free to copy, modify and ship on any store, including client work. Attribution is appreciated but not required.